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Adidas reveals date for return to Russian market – media

SBFNews

Alfrescian
Loyal

German sportswear and footwear brand Adidas may reopen its stores in Russia on November 1, news outlet Mash reported on Friday on its Telegram channel, citing sources within the company’s Russia unit.

According to the report, the company has signed a contract with a Lebanese branch of investment company Daher Group, which owns one of the largest shopping centers in the world, the Dubai Mall. The same firm manages Fashion and More Management DMCC, a UAE-registered company which recently bought Zara, Bershka, Pull&Bear and Massimo Dutti stores in Russia from Spanish fashion giant Inditex.

Mash reports that recruitment for the new Adidas stores is scheduled to begin in early fall to get everything ready for the launch in November. There is no information as to whether Adidas stores will retain the brand name or reopen under a new one, like former Inditex stores did.
 

Rogue Trader

Alfrescian (Inf)
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Adidas is very popular in Russia
 
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