154th masturbating even harder this time!

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Home > Breaking News > Singapore > Story
Oct 23, 2009
ST sites forge ahead <!--10 min-->
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AN AUGUST revamp of The Straits Times' online offerings, with more breaking news, blogs and multimedia content, helped it score more readers.
The site's Breaking News section is now the site's most popular section, and readers also flock to the blogs by the paper's journalists, which cover topics as diverse as Bangkok street protests and a blow-by-blow account of a charged meeting at which the ousted committee of a local women's group retook the reins. The multimedia content by RazorTV was also a hit, with more than one million visitors every month checking out videos like the infamous 'Boomz' interview video of ex-beauty pageant winner Ris Low.

Other innovations include a free iPhone program introduced in January to allow users to catch RazorTV videos. In June, the team worked with Nokia to pre-install a custom-made program onto the phone giant's N97 mobile phone to allow users to read news from the site, and it launched a Twitter feed in May. Said straitstimes.com editor Joanne Lee: 'The focus has been on building the newspaper's Web presence by reaching out to online readers. 'We aren't just waiting for readers to visit ST.com but we're pushing out content on social networks and mobile applications to connect with readers in whatever medium they feel comfortable.'

 

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Home > Breaking News > Singapore > Story
Oct 23, 2009
ST maintains lead
Nielsen survey also shows its online site increasing its reach <!--10 min--> <!-- headline one : start --> <!-- headline one : end --> <!-- Author --> <!-- show image if available --> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr></tr> <tr> </tr> <tr> </tr> <tr> </tr> <tr><td colspan="2" class="padlrt8 georgia11 darkgrey bold">By Chua Hian Hou </td></tr> <tr valign="bottom"> <td width="330">

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PHOTO: ST FILE
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IN A year when many newspapers around the world lost readership to the Internet, Singapore's most widely read paper, The Straits Times, held on to its 1.4 million readers. The number was unchanged from last year's, an annual media survey has shown. The Nielsen Media Index, regarded as the most authoritative here, released its report yesterday confirming this paper's dominant position in Singapore. And it was not just in print that the 164-year-old broadsheet made its mark. Its recently relaunched online site, www.straitstimes.com, recorded the largest leap in eyeballs of all newspaper sites, increasing its reach from 3 per cent of total readership to 4.3 per cent, a 43 per cent increase. Straits Times editor Han Fook Kwang attributed the strong showing to the newspaper's focus on quality journalism.

Read the full story in Friday's edition of The Straits Times.

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ST sites forge ahead

 

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