馬英九神祕偽裝到書店打工，到底為哪樁？
遠見雜誌
990 人追蹤
馮紹恩
2019年1月19日 下午5:19
去年，前總統馬英九題字的春聯發到大缺貨，導致不少民眾飲恨向隅。今年豬年，他繼續寫春聯，還因此拍了一支影片，短短4分多鐘的影片趣味橫生，不到一天Youtube上的影片即創下近19,000人次點閱率（更新至18：00），網友並踴躍留言，頻頻詢問：「馬總統，今年的春聯也想搶頭香！請問如何索取？太可愛了啦～好想要你的春聯。」
為何馬英九非得在這個時刻湊當「網紅」這個熱鬧？
近年來，政治人物流行和「網紅」合作、或透過各種社群推播，且不分藍綠紛紛搶攻臉書直播、Youtube影片或經營LINE等方式，試圖提高曝光度以換成政治聲量。這股風潮不但年輕人喜愛，沒想到連馬英九也跟風錄製影片，趁機宣傳豬年要發的春聯，也順便打自己的新書《八年執政回憶錄》。
檢視相片
馬英九今（19日）天在臉書上，PO出一支模仿知名Youtube頻道麥卡貝一日系列的「一日店員─馬大九」。他在一開始，就試著戴上流行的兔耳帽子，想來裝可愛、又試穿上龐克裝想耍酷，這些「風格」明顯都不適合馬英九，影片便自嘲，「可塑性太低還是規矩一點。」他說因為要寫新春聯，但用了20年的毛筆，頭禿得差不多了，要到書店打工來買筆。
「一日店員，馬大九向您報到」，馬英九戴上帽子跟口罩偽裝成一名店員，他首次當服務員的表現，看起來「零零落落」：找顧客零錢結果掉桌上、沒聽過街口支付、打統編等等，這些要求都讓他疲於應對，深感「服務業真不容易。」
他還不忘大秀中、日、韓、馬來西亞四國的問候語。每次當有顧客結帳時，馬英九便拿下口罩，推薦自己的新書。一開始不是很成功，接連被許多民眾打槍說不用，店長還安慰他，「沒事不要難過。」
但也有人看到馬英九本尊時驚訝連連，立刻買下去，直呼「很幸運」；甚至有一位女粉絲嚇到直說，「等我一下，你別跑」，原來是去拿手機要求合照。這次的「一日店員」結束時，馬英九共賣出30本書。書店老闆也稱讚他「第一次做的人很棒了」，還送上滿滿一堆的毛筆文具組。
馬英九便拿著當「一日店員」換來的新毛筆，動手寫下豬年的春聯：「四海承風送駿犬，八方輻輳迎天蓬」。
檢視相片
影片背後的「用心」 你看出來了嗎？
其實，拍攝「一日店長」影片的團隊頗為用心。不但事前在書店內埋好8支鏡頭，拍攝地點選在永業書店，因位於台北知名的永康商圈，人潮、觀光客數量不少之外，該書店年輕有型的店長「老周」，他的太太就是一名網紅安編，兩人相當熟悉網路媒體社群的特性。
馬英九這支影片所模仿的「一日系列」，因先前和柯文哲合作拍攝「一日市長幕僚」而聲名大噪。該頻道為Youtube網路電視麥卡貝的旗下節目「木曜4超玩」，透過藝人邰智源和團隊，親身參與台灣大大小小各個行業。最終因著和柯文哲合作，不但影片觀看數達到約1,300萬的誇張數字，木曜4超玩的頻道訂閱數也一舉拉高數十萬，和柯文哲達成「雙贏」。
柯文哲小編：不是每個政治人物都適合當網紅
社群媒體早已成為政治人物兵家必爭之地，多數台灣人使用的臉書、LINE再到Youtube，各個社群屬性不同、需要安排的細節內容也各不相同。替柯文哲在網路上操刀、也是台北市副發言人柯昱安就對媒體說，不是所有人都適合走網紅路線、一窩蜂開直播，需要多方嘗試，才能找到適合自己的風格；若是調性「跟自己不像」，看出是勉強的，網友接受度自然不高。
不過，「一日店長」影片才公開一天，就有一堆網友留言，幾乎一面倒是支持的聲音，有網友說，有笑點有品質又正面溫馨，我認為這才是我們國家需要的政治網紅文化；還有人說，馬大九你的新企劃好有趣，我的頻道也剛開始經營19天，有空一起來合作吧。
看來，馬英九初試啼聲的處女秀還算可以，也讓外界看到「不一樣」的他。
Ma Ying-jeou is mysteriously disguised to work in a bookstore. Which one is it?
[Vision Magazine]
Vision magazine
990 people track
Feng Shaoen
January 19, 2019, 5:19 PM
Last year, the former president Ma Ying-jeou’s inscription of the Spring Festival was sent out to the big out of stock, causing many people to hate. In the Year of the Pig, he continued to write Spring Festival couplets, and he also took a film. The film, which was just over 4 minutes long, was fun. In less than a day, the videos on Youtube hit nearly 19,000 person-times (updated to 18:00). The netizen also replied with a message, frequently asking: "President Ma, this year's Spring Festival couplets also want to grab the first fragrance! How to ask? How cute? ~ I want your Spring Festival couple."
Why does Ma Ying-jeou have to join in the enthusiasm of "net red" at this moment?
In recent years, politicians have been popular with "Net Red" or through various communities, and they have tried to increase their exposure to political voices, regardless of whether they are rushing to Facebook, YouTube or LINE. the amount. This trend is not only popular among young people, but I did not expect even Ma Ying-jeou to record the film with the wind, take the opportunity to promote the Spring Festival couplets to be sent in the Year of the Pig, and also hit his new book "Eight Years of Governance Memoirs".
View photos
Ma Ying-jeou today (19th) on Facebook, PO produced a "one-day shop assistant - Ma Dajiu" who imitated the famous Youtube channel McCabe. At the beginning, he tried to wear a popular rabbit ear hat. He wanted to wear cute clothes and tried to wear punk clothes. He wanted to play cool. These "styles" were obviously not suitable for Ma Ying-jeou. The film laughed at himself. "The plasticity is too low or the rules." One point." He said that because he had to write a new Spring Festival couplet, but spent 20 years of brush writing, his head was almost bald, and he had to go to the bookstore to work and buy a pen.
"A day clerk, Ma Dajiu reported to you." Ma Ying-jeou wore a hat and a mask to disguise himself as a clerk. His performance as a waiter for the first time seemed to be "falling down": looking for customers to lose money and falling off the table, never heard of it. The payment at the street, the editing, etc., all these requirements made him tired, and he felt that "the service industry is really not easy."
He also did not forget the greetings of the four countries of China, Japan, Korea and Malaysia. Every time a customer checks out, Ma Ying-jeou takes a mask and recommends his new book. It was not very successful at first. It was shot by many people and it was not used. The manager also comforted him. "Nothing is not sad."
However, some people were surprised when they saw Ma Ying-jeou's deity. They immediately bought it and said "very lucky". Even a female fan was scared to say, "Wait for me, don't run." It turned out to be a mobile phone requesting a photo. At the end of this "day clerk", Ma Ying-jeou sold a total of 30 books. The bookstore owner also praised him for "the first time he did a great job" and sent a pile of writing brush sets.
Ma Ying-jeou took the new brush that was exchanged as a "one-day shop assistant" and handwritten the Spring Festival of the Year of the Pig: "The four seas are sent to the dogs, and the eight sides are convinced to welcome the canopy."
View photos
The "intention" behind the film, do you see it?
In fact, the team that filmed the "One Day Manager" film was very hardworking. Not only did I have 8 shots buried in the bookstore beforehand, but the location was chosen at Yongye Bookstore. Because of the well-known Yongkang shopping district in Taipei, the number of people and tourists is quite large. The young and famous store manager of the bookstore is "Old Week". His wife is a network editor, and they are quite familiar with the characteristics of the online media community.
Ma Ying-jeou's "One-Day Series", which was imitated by this film, was famous for cooperating with Ke Wenzhe to film "The Mayor of the Day". The channel is the "Mulu 4 Super Play" program of Youtube Internet TV McCabe. Through the artist Qi Zhiyuan and the team, he personally participated in various industries in Taiwan. In the end, because of the cooperation with Ke Wenzhe, not only did the number of videos watched to reach an exaggerated number of about 13 million, but the number of channel subscriptions for Mudu 4 super-plays also increased by hundreds of thousands, and Ke Wenzhe reached a "win-win".
Ke Wenzhe Xiaobian: Not every politician is suitable for net red
The social media has long been a battleground for politicians. The majority of Taiwanese use Facebook, LINE and Youtube. The different community attributes and the details of the arrangements need to be different. Ke Wenzhe, who is on the Internet and is also a deputy spokesperson for Taipei, told the media that not everyone is suitable for the red route, and that it is a live broadcast. It takes a lot of trials to find a style that suits you. I don’t like it. I can see that it is reluctant, and the acceptance of netizens is naturally not high.
However, the "One-day Shop Manager" film was only open for one day. There were a bunch of netizens leaving a message. Almost one side was a supportive voice. Some netizens said that there are quality points and positive warmth. I think this is the political network that our country needs. Red culture; others say that Ma Dajiu’s new plan is interesting, and my channel has just started to operate for 19 days. Let’s work together.
It seems that Ma Ying-jeou’s debut of the virgin show is OK, and it also allows the outside world to see him “different”.
