- Joined
- Nov 28, 2014
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Singapore’s first mermaid has found herself a victim of intellectual property and identity theft.
Yesterday, Syrena, whose real name is Cara Neo, shared a video on her Facebook page that allegedly used her story and her film footage without her permission. The video also showed Syrena being impersonated by a random woman.
According to the Facebook post, the real kicker was that the video was actually a submission for a marketing competition which required teams to pitch ideas that would be judged on “originality, target audience, marketing channels, presentation and use of budget”.
The video belonged to the winning team, Magnificent 7, who bagged the top prize of $7,000.
Speaking to Syrena to understand the situation, she shared the following:
“Magnificent 7 contacted me, wanting to pitch my story to the Singapore Tourism Board. They made it sound like it was for an official campaign, so I indicated interest and sent them my underwater footage to show how filming with me underwater looks. There was no written agreement, forms, or contracts for them to use the footage.
Based on the impression I was given that this was an official campaign, I agreed to meet with them in person. When we met, they clarified that this was actually for a student project and competition.
This competition was run by Creator Collective, which is a free content creation and marketing education course organised by Brand New Media and the Info-communications Media Development Authority. According to the Straits Times article that covered this, it’s also supported by Singapore Press Holdings (SPH) and the Asia Content Marketing Association.”
After the meeting, Syrena texted to inform them that she would not be able to commit or be involved.
More at https://sg.yahoo.com/style/latest-episode-ip-theft-meant-092330786.html
Yesterday, Syrena, whose real name is Cara Neo, shared a video on her Facebook page that allegedly used her story and her film footage without her permission. The video also showed Syrena being impersonated by a random woman.
According to the Facebook post, the real kicker was that the video was actually a submission for a marketing competition which required teams to pitch ideas that would be judged on “originality, target audience, marketing channels, presentation and use of budget”.
The video belonged to the winning team, Magnificent 7, who bagged the top prize of $7,000.
Speaking to Syrena to understand the situation, she shared the following:
“Magnificent 7 contacted me, wanting to pitch my story to the Singapore Tourism Board. They made it sound like it was for an official campaign, so I indicated interest and sent them my underwater footage to show how filming with me underwater looks. There was no written agreement, forms, or contracts for them to use the footage.
Based on the impression I was given that this was an official campaign, I agreed to meet with them in person. When we met, they clarified that this was actually for a student project and competition.
This competition was run by Creator Collective, which is a free content creation and marketing education course organised by Brand New Media and the Info-communications Media Development Authority. According to the Straits Times article that covered this, it’s also supported by Singapore Press Holdings (SPH) and the Asia Content Marketing Association.”
After the meeting, Syrena texted to inform them that she would not be able to commit or be involved.
More at https://sg.yahoo.com/style/latest-episode-ip-theft-meant-092330786.html
