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From 1st to 3rd Now Want to Go Back to 1st Woh!

makapaaa

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<TABLE border=0 cellSpacing=0 cellPadding=0 width=452><TBODY><TR><TD vAlign=top width=452 colSpan=2>Published June 5, 2010
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</TD></TR><TR><TD vAlign=top width=452 colSpan=2>Ex-POSBank CEO roped in to advise POSB

By FELDA CHAY
DBS Group Holdings yesterday unveiled its latest move to win hearts - and bank accounts - in its ongoing charge to regain market share in the consumer banking business: It has appointed former POSBank chief executive Bertie Cheng as adviser to POSB.

<TABLE class=picBoxL cellSpacing=2 width=100 align=left><TBODY><TR><TD> </TD></TR><TR class=caption><TD>MR CHENG
Hopes to provide insights on how the bank can build on its past to serve S'poreans now.</TD></TR></TBODY></TABLE>Mr Cheng, who during his tenure as CEO of POSBank had helped to craft its identity as a people's bank, was appointed as adviser on Tuesday.
Said Piyush Gupta, CEO of DBS Group: 'I am confident that Bertie will help POSB to build on its heritage as the 'People's Bank' and further entrench itself in the hearts and minds of generations of Singaporeans.'
'Cheng, the iconic leader of the former statutory board POSBank, was associated with the bank for over 31 years, with the last 23 years as its CEO before he retired in 1997,' said POSB.
Mr Cheng said he hopes 'to provide insights on how the bank can build on its past to serve Singaporeans of today, and also tomorrow'.
In recent months, DBS Group has acted to fix its consumer banking business, particularly the POSB network, which - plagued by long queues at bank branches and ATMs - has lost market share to rivals that chipped away at its customer base.
In May, POSB announced that it would expand its distribution network as part of its move to reach out to customers.
It also announced in April two initiatives to make banking more accessible to Singaporeans on the move - increasing the number of self-service machines available and launching a mobile-phone banking service.
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