Adidas apologise to angry Indonesians after saying wayang kulit is Malay

[Rogue Trader]

#ADIDAS#SOCIAL MEDIA#THEATRE/PLAYS#ADVERTISING​

'Unintentional offence': Adidas Singapore apologises for claiming traditional puppet show as Malaysian, draws Indonesians' ire​

NOVEMBER 16, 2021PUBLISHED AT 4:03 PMByAMIERUL RASHIDASIAONE

Twitter/Nuicemedia

Adidas Singapore has apologised after overlooking wayang kulit's — or shadow puppet theatre — Indonesian roots in a recent Instagram post.

Uploaded last Wednesday (Nov 10), the single post attracted almost 30,000 comments, drawing the ire of Indonesian netizens. Adidas Singapore attempted to pay homage to this traditional art form while promoting its latest shoes.

However, Indonesia was not mentioned once and the original post referenced neighbouring Malaysia instead.

The original post and caption (left) and the apology on their Instagram Story. PHOTO: Twitter/Nuicemedia

Adidas Singapore published an apology via Instagram story on Nov 15 after the backlash from angry Indonesians.

Screengrab from Instagram


In their apology, they wrote: "While Wayang Kulit is a significant part of Malaysia's cultural heritage, we should have highlighted its origins from Indonesia in our post.

"We sincerely apologise for any unintentional offence that may have been taken, and have now amended our post."

Wayang kulit can be found in Javanese, Balinese and Lombok cultures in Indonesia. The puppet figures are handled by the dhalang (puppeteer) and are then rear-projected on a linen screen with a coconut-oil light. That's where the puppeteer crafts riveting storylines and masterfully executes the performance.

One Twitter user argued that Adidas Singapore need not be blamed, as Malaysia has wayang kulit too. However, another Twitter user suggested that Adidas Singapore should have checked highlighting that their video used wayang kulit from Java, and not from Malaysia.

Screengrab from Twitter

This incident adds to the contentious topic of cultural appropriation in Southeast Asia.

In June 2020, Peranakan eatery Violet Onn apologised when angry netizens called out that nasi ambeng, a traditionally Javanese dish, had been culturally appropriated and presented as a Nonya dish instead.

 

[Rogue Trader]

@syed putra will say it's Indian

 

[Hypocrite-The]

Is that why its banned in Kelantan? Because its indon?

https://www.channelnewsasia.com/asi...-modern-twist-traditional-kelantan-ban-860281

 

[Narong Wongwan]

What an ugly shoe

 

[syed putra]

Is that why its banned in Kelantan? Because its indon?

https://www.channelnewsasia.com/asi...-modern-twist-traditional-kelantan-ban-860281

Nope. Because its based on Hindu myths.
Ramayana.
And part I Islam has banned thus malay tradition in states they control.
Even ramli Ibrahim, the famed Hindu epic dancer was denied broadcast coverage on national TV and barred from giving s lecture in university campus,

 

[syed putra]

@syed putra will say it's Indian

Its based on Hindu myths. And yes, originate from India.

 

[rushifa666]

Nowhere does it says thats an exclusively malay thing. Indons can fuck off

 

[LordElrond]

I suppose this is a huge matter of national pride. Takes precedence over economic development of the nations.

 

[syed putra]

Nowhere does it says thats an exclusively malay thing. Indons can fuck off

Ita just like saying sinkies invented chicken rice and hokkien met.

 

[laksaboy]

So many triggered snowflakes on social media. If you're not happy then boycott Adidas, vote with your wallet.

No one has a sacrosanct right to be not offended. If you're proactively seeking out things that make you offended, you'll find it in anything under the sun.

 

[Cottonmouth]

Its based on Hindu myths. And yes, originate from India.

Filthy Hindus again, who knew they had others besides eating shit and rape.

 

[po2wq]

adidas tink demselves very smart, go meddle wif other cuntries ...

dey shud juz stick 2 sinkielan ... juz craim iz sinkielan, juz like chilli crab, hainanese chick rice ...

 

[Leckmichamarsch]

Nope. Because its based on Hindu myths.
Ramayana.
And part I Islam has banned thus malay tradition in states they control.
Even ramli Ibrahim, the famed Hindu epic dancer was denied broadcast coverage on national TV and barred from giving s lecture in university campus,

balderdash

 

[Leckmichamarsch]

Ita just like saying sinkies invented chicken rice and hokkien met.

datz camel fart........busok

 

[JohnTan]

#ADIDAS#SOCIAL MEDIA#THEATRE/PLAYS#ADVERTISING​

'Unintentional offence': Adidas Singapore apologises for claiming traditional puppet show as Malaysian, draws Indonesians' ire​

NOVEMBER 16, 2021PUBLISHED AT 4:03 PMByAMIERUL RASHIDASIAONE

Twitter/Nuicemedia

Adidas Singapore has apologised after overlooking wayang kulit's — or shadow puppet theatre — Indonesian roots in a recent Instagram post.

Uploaded last Wednesday (Nov 10), the single post attracted almost 30,000 comments, drawing the ire of Indonesian netizens. Adidas Singapore attempted to pay homage to this traditional art form while promoting its latest shoes.

However, Indonesia was not mentioned once and the original post referenced neighbouring Malaysia instead.

The original post and caption (left) and the apology on their Instagram Story. PHOTO: Twitter/Nuicemedia

Adidas Singapore published an apology via Instagram story on Nov 15 after the backlash from angry Indonesians.

Screengrab from Instagram


In their apology, they wrote: "While Wayang Kulit is a significant part of Malaysia's cultural heritage, we should have highlighted its origins from Indonesia in our post.

"We sincerely apologise for any unintentional offence that may have been taken, and have now amended our post."

Wayang kulit can be found in Javanese, Balinese and Lombok cultures in Indonesia. The puppet figures are handled by the dhalang (puppeteer) and are then rear-projected on a linen screen with a coconut-oil light. That's where the puppeteer crafts riveting storylines and masterfully executes the performance.

One Twitter user argued that Adidas Singapore need not be blamed, as Malaysia has wayang kulit too. However, another Twitter user suggested that Adidas Singapore should have checked highlighting that their video used wayang kulit from Java, and not from Malaysia.

Screengrab from Twitter

This incident adds to the contentious topic of cultural appropriation in Southeast Asia.

In June 2020, Peranakan eatery Violet Onn apologised when angry netizens called out that nasi ambeng, a traditionally Javanese dish, had been culturally appropriated and presented as a Nonya dish instead.

This protest from indons is strange. According to racists m&ds and islamist m&ds, indon and jiuhu are the same. Hence, migrants from indon to jiuhu are still considered "indigenous". It looks like the indons certainly disagree.