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Oct 22, 2009
ST readership stable <!--10 min-->
<!-- headline one : start --> <!-- headline one : end --> <!-- Author --> <!-- show image if available --> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr></tr> <tr> </tr> <tr> </tr> <tr><td colspan="2" class="padlrt8 georgia11 darkgrey bold">By Chua Hian Hou </td></tr> <tr valign="bottom"> <td width="330">
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Readership of The Straits Times held steady at 1.4 million in spite of the economic crisis. -- ST PHOTO: ALPHONSUS CHERN
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READERSHIP of Singapore's biggest English daily, The Straits Times, held steady at 1.4 million in spite of the economic crisis, while that for its online edition (www.straitstimes.com) rose 1.3 per cent, according to the annual Nielsen Media Index released on Thursday. Nielsen's survey, which polled 4,687 adults over a one-year period ending June, showed that consumption of mainstream media sources has been 'impervious to the economic conditions'. MediaCorp's Today free English daily kept its No. 2 position, followed by The New Paper and The Business Times, which are published by the Singapore Press Holdings, along with The Straits Times.
Freesheet mypaper, also published by SPH, emerged as Singapore's fastest growing daily, upping its readership by 2.6 per cent to 320,000 copies daily. Readership of vernacular newspapers remained stable. Lianhe Zaobao, the biggest Chinese daily - also in the SPH stable - sold 15,000 additional copies daily, while sale of Lianhe Wanbao and Shin Min Daily dipped slightly. Free-to-air and cable TV viewership also remained stable. MediaCorp's Chinese-language Channel 8 maintained its pole position, with 49.3 per cent of the terrestrial broadcast market, but its English-language Channel 5's viewership fell by 0.7 per cent.
Oct 22, 2009
ST readership stable <!--10 min-->
<!-- headline one : start --> <!-- headline one : end --> <!-- Author --> <!-- show image if available --> <table border="0" cellpadding="0" cellspacing="0" width="100%"> <tbody><tr></tr> <tr> </tr> <tr> </tr> <tr><td colspan="2" class="padlrt8 georgia11 darkgrey bold">By Chua Hian Hou </td></tr> <tr valign="bottom"> <td width="330">
</td> <td width="10">
Readership of The Straits Times held steady at 1.4 million in spite of the economic crisis. -- ST PHOTO: ALPHONSUS CHERN
</td></tr> </tbody></table>
READERSHIP of Singapore's biggest English daily, The Straits Times, held steady at 1.4 million in spite of the economic crisis, while that for its online edition (www.straitstimes.com) rose 1.3 per cent, according to the annual Nielsen Media Index released on Thursday. Nielsen's survey, which polled 4,687 adults over a one-year period ending June, showed that consumption of mainstream media sources has been 'impervious to the economic conditions'. MediaCorp's Today free English daily kept its No. 2 position, followed by The New Paper and The Business Times, which are published by the Singapore Press Holdings, along with The Straits Times.
Freesheet mypaper, also published by SPH, emerged as Singapore's fastest growing daily, upping its readership by 2.6 per cent to 320,000 copies daily. Readership of vernacular newspapers remained stable. Lianhe Zaobao, the biggest Chinese daily - also in the SPH stable - sold 15,000 additional copies daily, while sale of Lianhe Wanbao and Shin Min Daily dipped slightly. Free-to-air and cable TV viewership also remained stable. MediaCorp's Chinese-language Channel 8 maintained its pole position, with 49.3 per cent of the terrestrial broadcast market, but its English-language Channel 5's viewership fell by 0.7 per cent.
