Dec 2, 2009
Lucky draw or sinister ploy?
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DURING the Sitex fair at the Singapore Expo on Sunday, each woman who spent $200 or more was entitled to a lucky dip. Like many other women, I queued with my friends for more than 45 minutes for a chance at the lucky dip.
Each person who wished to take part in the lucky dip had to write down her name, identity card number, e-mail address and telephone number. The information was entered into a computer. We even had to show our identity card before we could take part in the draw.
When it was our turn, none of my friends and I got anything - only a note to thank us for participating in the lucky dip. Very few of those who participated got anything - if at all, the gifts were trivial.
Now I think I was too naive and the exercise was a ploy to get our contact details for future marketing campaigns or something more sinister. Otherwise, why would they ask us our personal details and feed them into the computer for a lucky draw? Our receipt should have been evidence enough of our purchase.
Lee Ying Nee (Ms)
Lucky draw or sinister ploy?
<!-- by line --><!-- end by line -->
<!-- end left side bar --><!-- story content : start -->
DURING the Sitex fair at the Singapore Expo on Sunday, each woman who spent $200 or more was entitled to a lucky dip. Like many other women, I queued with my friends for more than 45 minutes for a chance at the lucky dip.
Each person who wished to take part in the lucky dip had to write down her name, identity card number, e-mail address and telephone number. The information was entered into a computer. We even had to show our identity card before we could take part in the draw.
When it was our turn, none of my friends and I got anything - only a note to thank us for participating in the lucky dip. Very few of those who participated got anything - if at all, the gifts were trivial.
Now I think I was too naive and the exercise was a ploy to get our contact details for future marketing campaigns or something more sinister. Otherwise, why would they ask us our personal details and feed them into the computer for a lucky draw? Our receipt should have been evidence enough of our purchase.
Lee Ying Nee (Ms)
