On the recently fired Scott Forstall ... not because he screwed up iOS Map
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The key in the personnel change that you're referencing is my deep belief that collaboration is essential for
innovation-and I didn't just start believing that. I've always believed that. It's always been a core belief at
Apple. Steve very deeply believed this... So how do we keep doing that and keep taking it to an even higher
level? You have to be an A-plus at collaboration. And so the changes that we made get us to a whole new
level of collaboration.
PS:- With the death of Jobs at age 56, Forstall has now become an even more important and visible member
of Apple’s leadership team. As the person in charge of Apple’s mobile software division, he oversees the iOS
operating system, which runs the iPhone and iPad, devices that account for 70 percent of Apple’s revenues.
At 42 he’s the youngest senior executive at Apple. He may also be the best remaining proxy for the voice of
Steve Jobs, the person most likely to channel the departed co-founder’s exacting vision for how technology
should work. “He was as close to Steve as anybody at the company,” says Andy Miller, who headed Apple’s
fledgling iAd group before leaving the company this summer. “When he says stuff, people listen.”
The Art Of War
Tim, like our LTG Desmond Kuek is well aware of the saying "Beware of the ENEMY within"
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The key in the personnel change that you're referencing is my deep belief that collaboration is essential for
innovation-and I didn't just start believing that. I've always believed that. It's always been a core belief at
Apple. Steve very deeply believed this... So how do we keep doing that and keep taking it to an even higher
level? You have to be an A-plus at collaboration. And so the changes that we made get us to a whole new
level of collaboration.
PS:- With the death of Jobs at age 56, Forstall has now become an even more important and visible member
of Apple’s leadership team. As the person in charge of Apple’s mobile software division, he oversees the iOS
operating system, which runs the iPhone and iPad, devices that account for 70 percent of Apple’s revenues.
At 42 he’s the youngest senior executive at Apple. He may also be the best remaining proxy for the voice of
Steve Jobs, the person most likely to channel the departed co-founder’s exacting vision for how technology
should work. “He was as close to Steve as anybody at the company,” says Andy Miller, who headed Apple’s
fledgling iAd group before leaving the company this summer. “When he says stuff, people listen.”
The Art Of War
Tim, like our LTG Desmond Kuek is well aware of the saying "Beware of the ENEMY within"
