Super gracious Straits Times to pocket money raised in charity auction
June 1st, 2012 | Author: Contributions
(In return, they’re giving 1000 low-income families much more: One year’s worth of ST and free knowledge.)
Straits Times logic: Low-income families don't need money. They need newspapers.
One thousand needy families are about to have their lives turned around as they receive the gift of the century: One year’s worth of free subscription to The Straits Times.
This is going to happen after ST is expected to auction off a sponsored Volkswagen car for more than its $107,500 price tag, with the winning bidder announced after July 15.
That money raised will be channeled into ST, which then decides that the less-privileged require newspapers.
ST editor Warren Fernandez was quoted as saying about this marketing drive and assistance to the low-income families: “We want to give the young in these families a precious gift: access to information and a window to the world and all its possibilities. That will help them get ahead in life. We sincerely believe a daily copy of the ST delivered to their homes will do that.”
=> Brainwash the needy to be grateful to the FAP for their wretched position for 'it could have been worse..."? To accept "NS for SGs, Free Scholarships for Foreigners"?
Some of the low-income families spoken to, agree that ST will provide the necessary head start.
Ms. Jin Kia See, a 30-year-old mother of a pair of boy-girl twins, said: “Learning the ins and outs of the Greek crisis and Malaysian politics is invaluable for Xiao Ming. It will undoubtedly serve him well during his PSLE.”
She also said: “My girl, Xiao Hua, will also learn practical lessons. She will know about voting for and serving the PAP. She can then marry a high-flying civil servant and get out of poverty.”
The high quality of ST is also praised for its consistent standard.
Char Kai Lan, a 40-year-old housewife who stays in a rental flat, thanked ST for being a “high-quality newspaper”.
She said: “ST is a high quality newspaper. That’s why I use it to wrap vegetables, as it is thick and absorbent.”
The mother of seven also said: “Lianhe Wanbao is the worst quality newspaper, by the way. Too much coloring.”
ST has even raised the standard of living incrementally for some, even before its free giveaway.
A recent ST convert, 65-year-old retiree, Zhou Gou, said: “Now that I subscribe to ST, my dog no longer suffers from incontinence everywhere around the house.”
“It knows exactly where to pee and poop.”
The subscription fee for ST is $300 annually.