Souvenir To Mark The Queen's Diamond Jubilee.
By Lucy Waterlow: 18:49 GMT, 29 May 2012
For those with more money than taste... the £125,000 diamond encrusted gold coins on
sale to celebrate Queen's jubilee
Forget commemorative mugs or tea towels, there's now a much more elaborate souvenir on sale to mark
the Queen's diamond jubilee. But with a price tag of £125,000, you'll need more money than taste in order
to afford it.
The East India Company has released 60 minted gold coins, one for each year of Queen Elizabeth II's reign,
encrusted with diamonds to celebrate the royal milestone.
Despite the hefty price tag, the company has revealed that it has had 'brisk and determined interest' from
monarchist collectors and investors from across the globe.
The gold coins weigh a kilo and feature the head of the Queen wearing a diamond tiara, necklace and brooch
with the words 'Elizabeth Regina, Diamond Jubilee 1952-2012' around the outside.
They have also released 60 silver coins of the same design and weight but at a 'cheaper' price of £25,000.
Each kilo struck by The Royal Mint represents over 1,000 hours of craftsmanship - and the company has
received particularly high interest in the coins from international buyers.
As a result, the company is now scheduling private viewings in Monaco, Moscow, Geneva, Hong Kong, the
Middle East and India.
The East India Company, which has a flagship store in Mayfair, has long-standing links to the British monarchy.
Sanjiv Mehta, CEO of East India Company said: 'We chose to commission the Royal Mint, another quintessential
British brand who first minted coins for us over 200 years ago, with this unique project to create a timeless
tribute that reflects the grand achievement it celebrates.'
Given the expensive nature of the purchase, buyers get more for their money than just the coin. It is presented
on royal purple velvet in a bespoke presentation case, designed by British company Linley. A diamond-magnifying
loupe is hidden in the base compartment of the presentation case, which enables owners to get a close-up view of
the encrusted diamonds.
The purchase also includes a book which tells the story of the Queen Elizabeth II's 60-year reign.
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