I was not surprised that it is a woman holding the camera since in Japan most of these small, mirrorless cameras are designed with women uppermost in mind. Of course, girly-men also buy them. emoticon - grin Unlike several years ago, there are now many photo magazines aimed at women, rather than men. Also, it has become trendy in Japan for young women to carry around old, MF silver film SLRs from the 1970s and 1980s, usually with a 50mm lens. I see them pretty often in Tokyo. I don't know if they use them for photos a lot or if they are more of a fashion accessory. The retro camera look is big among young women in Japan. Olympus, of course, knows this. Fortunately, I am secure in my masculinity. emoticon - grin
A New Focus for Camera Makers
With Profits Tight in the Point-and-Shoot Market, Manufacturers Carve Out Niche With Higher-End, Mirrorless Models
The new cameras especially are a hit among Japanese women. Budding female photo enthusiasts in the country are known as Camera Girls, and manufacturers are targeting them with nontraditional camera colors such as "fiery pink" and "sensual brown." The companies also offer accessories such as camera straps and cases meant to appeal to women.
Panasonic, which introduced the market's first mirrorless compact system camera four years ago, said it took lessons it learned then to the U.S. to sell its Lumix cameras.
Initially the company struggled, because it was targeting "everybody," said Shiro Kitajima, the head of Panasonic's consumer marketing in North America. Panasonic found in market research that women wanted to take better pictures without having to carry a bulky camera.
Panasonic targeted women in print and online advertisements on maternity and beauty sites. It also focused on selling the mirrorless cameras in stores frequented more often by women, rather than the male-dominated battleground of camera or electronics shops.
The strategy was a success. Panasonic said typically about 75% of SLR customers are male, but nearly 70% of the buyers of its mirrorless cameras are female.
What about the Leica M9? Any thoughts?
Leica was famous for not using multi-coat. If they are using multi-coat now, no different from the rest.Originally Posted by Leongsam
You said you want high ISO performance, you will not find in M9. I think ISO 800 and below are great on this camera, above that, you have to look elsewhere. Lucky for you, there is fujifilm X-pro 1, it maybe just the thing for you.
Last edited by singveld; 26-04-2012 at 07:19 AM.
Last edited by singveld; 26-04-2012 at 05:50 AM.
With my Nikon, once I click the shutter, everyone within 5 metres radius knows I just snapped a picture.
I have a retired M3 which used to do the job perfectly. I'm looking for a camera as quiet as this legend.
because the camera is so small and if you shoot at the hip, and press finger on LCD, they do not even know you are there.
There are some average zoom lenses and very good prime for that camera.
it is quiet. in the street, they cannot hear you. But image quality is not up to level of fujifilm x -pro1.
But the most quiet is fujifilm x100, even in theatre, they can barely hear you. That one only have fixed lens. oh M9 is very quiet too, like x100. But M9 have bad high ISO.
look at those review i attached in fujifilm x pro 1 thread, look at those street photography , OMG IQ are great for such a light camera.
Last edited by singveld; 26-04-2012 at 07:24 AM.
As for the information i gave you, these are based on my experience fooling around similar older m4/3 camera in the shop, such features are common on them, all m4/3 camera with touch screen can shoot with pressing the finger on the place you want to focus. Plus reading and watching reviews on the internet. I am sure what i told you are accurate.
I am excited for this camera, it is almost perfect from what i am looking for 1 year of researching and playing with all other mirrorless camera. Put a small prime lens on it and it will be the perfect small street camera. you see i love my 5d2 picture, but carrying around it to shoot on the street is giving me backache. I am tired of carrying my massive lens collection and DSLR around. All my good lens are big and heavy.
Last edited by singveld; 26-04-2012 at 08:53 AM.
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