The Singapore Tourism Board (STB) has unveiled its latest plans for the Indian market and it is titled Singapore - The Holiday You Take Home With You.
The campaign rests on four pillars of enriching experiences: Family fun, active lifestyle, culinary and romance.
STB's regional director for South Asia Randall Tan told the Business Line newspaper: "India is an important market for us.
Today, Indian travellers have discerning travel needs. Indian consumers prefer families to travel and bond together through shared learning experiences.
"Many also research and plan their own free and independent traveller itineraries on the Internet and are eager to try out and learn new things."
The campaign rests on four pillars of enriching experiences: Family fun, active lifestyle, culinary and romance.
STB's regional director for South Asia Randall Tan told the Business Line newspaper: "India is an important market for us.
Today, Indian travellers have discerning travel needs. Indian consumers prefer families to travel and bond together through shared learning experiences.
"Many also research and plan their own free and independent traveller itineraries on the Internet and are eager to try out and learn new things."
